Snark, Critic and Pop!

Big news from Hollywood: Star Wars Episode I: The Phantom Menace getting 3-D treatment for re-release:

Lucasfilm and Prime Focus, the global visual entertainment services company, are proud to announce their collaboration on the 3D conversion of Star Wars: Episode I The Phantom Menace for theatrical release, heralding an exciting new era in Star Wars entertainment. Prime Focus was selected by Lucasfilm and Industrial Light & Magic (ILM) following an exhaustive testing process.

Utilizing Prime Focus’ proprietary View-D; process, the cutting-edge conversion is scheduled to hit 3D theater screens on February 10, 2012. Involving meticulous crafting and attention to detail by Prime Focus’ global team of artists, the 3D release promises a wonderfully immersive experience for fans of the original, and a big screen introduction for a whole new generation.

“It was incredibly important to me that we have the technology, the resources and the time to do this right,” said Star Wars creator George Lucas. “I’m very happy with the results I’ve been seeing on Episode I.”