Snark, Critic and Pop!

From the LA Times, a story after my own heart:

Tired of looking at baby pictures on Facebook? Now you can fight back. A new service called Unbaby.me is designed to automatically replace all the baby photos on your Facebook feed with pictures of something more palatable — like cats, or manatees, or album covers.

Unbaby.me launched Wednesday, and its website has already received 41,000 Facebook likes. That’s a lot of people who were really sick of seeing babies on Facebook.

The photo-replacing plug-in is the brainchild of three New Yorkers — Yvonne Cheng, Chris Baker and Pete Marquis — who work together at the advertising agency BBDO. They are, unsurprisingly, in their late 20s and early 30s.

“We were having drinks one night after work and were joking around about how Facebook is just lousy with babies, and wouldn’t it be funny if you could replace all those photos with cats,” Cheng said in an interview with the Los Angeles Times.

The friends, who all work in interactive advertising, contacted a developer to help them make their joke a reality. Cheng said it took about one month from the initial conversation to the launch of Unbaby.me.